MOLLY MCKENZIE
SENIOR COPYWRITER
Specializing in a wide range of voices and styles
agency + in-house experience - campaigns - print - tv - video digital - direct mail - pos - ooh - articles - blogs
short + long form copy - taglines - radio
name generation - more
WORK
CLIENTS
Favorite things
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Ice.
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Authenticity.
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Simple ideas rooted in a human truth.
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Book: The Margaret Wise Brown Biography - "Awakened by the Moon."
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The word: Pine (as in tree) - because to me, it delivers sight, smell and place all at once.
- The word: Frolic (who doesn't love that word?)
- College course: Persuasion.
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Cliche: Everything is relative.
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Quote: “Most people do not listen with the intent to understand; they listen with the intent to reply.”
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Packaged good: Whatever product or brand I am currently working on - or that I've worked on in the past. Also Jalepeno Cheddar flavored Combos.
PLACES I'VE WORKED
RECOGNITION
Mobius Award (Illinois State Lottery-1st Place TV) - Gold Effie Award (Cap’n Crunch-Breakfast Cereal Division) - Adweek’s Best Spots (Illinois State Lottery-TV:30) - Eagle Award- Best of Show (St. Paul Federal Bank-Radio Campaign) - Mercury Gold Award (Dairy Management- Cheese -Direct Mail) - Mercury Gold Award (DairyManagement- Cheese - Sales Promotion)